I can’t really believe it actually took 73 years, but for those who have been following Coach for a long time, it’s definitely worth the wait. Well, if not now, when? 27 more years to 100 would be a long way to go. Stuart Vevers recently took Coach followers into memory lane for a memorable Coach debut for the brand’s 2014 autumn and winter collection.
1970’s American SuburbiaFor the first collection by Coach showcased on the runway, Stuart Vevers brings a Joel Sternfeld 1979 photograph of an Oregon street suburb. The photo which can be found on the American Prospects 1985 book was at the background of the shoot and it depicts the banal American suburbia with identifying mailboxes and garages, set against autumn colors – a rather moody poetry at the sidewalk of bored teenagers.
Vevers revealed how the colors of the era pretty much defines the collection, from fall colors of tan, mustard, crimson and black. Refreshing colors that blend in were chocolate colored leaves and orange cappuccinos.
The Shining and Sissy SpacekIf you can look back into some old stuff, (if you’re not born in the 70’s era), Badlands with Sissy Spacek, Steven Spielberg’s ET and The Shining were the most memorable films at that time. Vevers took into reference how he presented Coach Purses at the catwalk, with snapshots of American Cinemas in the 70’s, showing catnip colors and feline styles that are as evocative and colorful product lines and catalogues. Such is the case to witness some shaggy inspirations for Coach’s new bags and purses collections, showcased with lovely, cute and furry themes.
It’s interesting and I think everyone will agree how Vevers revealed the 2014 strategy, which is to showcase the car coat, denim jacket and cowboy boot. These American classics tend to walk in, with luxury and modernism at the forefront. I think what Vevers trying to say is that if there’s anything Coach purses seems to evoke, it’s on how young girls can carry their bags with affection, with an understanding that it’s as important to take the fashion risks.
I particularly like how the British designer were able to bring back the American classics into the modern era with pretty good combination of style for the bags and satchel, which highlights soft and multi-texture materials, along with the suede jackets and wedge shearing-lined boots.
As strange as orange cappuccinos sound, the Coach Purses collection at the fashion week in New York is an executive look at Coach’s global brand lifestyle. Coach purses at the catwalk are such a welcome sight for young girls.